Watches and Wonders Geneva is the luxury watch industry’s premier annual event. Evolved from SIHH (Salon International de la Haute Horlogerie), this April showcase brings Rolex, Patek Philippe, Audemars Piguet, and 40+ brands together for the year’s most important launches. In this guide, we explore the event’s significance, participating brands, and how collectors can follow […]
Category Archives: Industry News
Watch fairs, brand announcements, market trends
The pre-owned luxury watch market now exceeds CHF 20 billion annually — approaching new watch sales. This parallel market offers collectors opportunities to acquire discontinued references, avoid waitlists, and often find significant savings. Understanding this ecosystem helps buyers navigate confidently. In this guide, we explore the pre-owned market’s structure, evaluate buying channels, and explain how […]
Geneva Watch Days represents the new era of watch shows. Born from the 2020 pandemic disruption, this independent event challenges the traditional Watches & Wonders monopoly by offering brands a more intimate, flexible platform. Understanding GWD helps collectors anticipate industry trends and exclusive releases. In this guide, we explore how Geneva Watch Days emerged, which […]



